Sarah
Power
Using the foundations of Psychology to design beyond the box
UX Designer
UX Researcher
Coffee Lover
Innovating Vehicle Design: Meet Mego
Product Design, User Research, User Experience Design, Stakeholder Presentations
After winning 1st place in the Humber & Leddartech Design Competition, my team was hired to continue exploring our design. We created MEGO! A smart vehicle interior that is focused on personalizing the driving experience. Exploring both modern technology and concept technology, MEGO creates trust with drivers.
Redesigning RABS
Service Design Flow, User Research, User Experience Design, Figma Prototyping
I used to work in Background Actor Casting. The RABS platform innovated the industry but since its widespread popularity updates have not focused enough on the users (Casting Agents & Background Performers). Using my experience in the industry and interviewing actors, the RABS redesign was creating to increase both on set and before preparation efficiency.
Elevating the Music Festival Experience
User Research, User Experience Design, Figma Prototyping, Stakeholder Presentations
NXNE is a Toronto Music Festival that wanted to explore how they could connect festival-goers with local business and promote connections. We created an app that provides users with local recommendations, a festival map, and an exciting “Party” Feature to foster connections. NXNE did not previously have an app so in 2 weeks we designed a prototype from scratch using the festival’s branding.
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My Work
When I am not designing, I fill my time being creative. Whether it is song writing, gaming, or attempting (and failing) to make latte art, I love that I am able to be constantly learning!
Whether it is at work, on a sports team, or trivia I thrive when I am part of a team! I am very independent but the magic moment when bouncing off ideas is one of my favourite things.
About Me
My Experience
User Experience Designer
Pekoe Mortgages - AIRE Start-Up
2023 - Present
Wedding & Event Planner
The Stella Collective
2025 - Present
Background Casting Assistant
Roisin McGilly Casting
2019 - 2025
UX Researcher (Student)
Leddartech
Feb 2024 - Sept 2024
Professional
Education
Bachelor of Arts in Psychology
Brock University
2019-2023
User Experience Design Certificate (Post-Grad)
Humber College
2023-2024
For Fun
Trivia
Winner
Waterloo Brewery
Rarely
Badminton
Champion
Power Family Weekend
2019,2023